Sample Scripts

These were provided by other top agents I work with.

Use these scripts to maintain high-value interactions with leads who are further from transacting.

Buyer script

Phone message (option 1)

Hi [lead]! [name] here with [brokerage]. It’s been a while since we connected, but there are a lot of new listings coming out, and they’re going to go quickly. Are you ready to start looking at homes? I have some time this weekend to show, so give me a call if you’re looking to get the ball rolling. Remember, you can reach me at [phone number]. Talk to you soon. Thanks!

Phone message (option 2)

Hi [lead]! This is [name] with [brokerage]. I know you were considering buying a home in a few months, but the market has changed since we last spoke and I want to make sure you’re aware of what’s going on. If you’re interested, I’d love to share some information about the current market and the best options for buyers. Give me a call back at [phone number] and let’s talk.

Email (option 1)

[subject] Can I answer any home-buying questions?

Hi [lead],

I know that purchasing a home is one of the biggest financial decisions you’ll ever make, but that doesn’t mean it should be nerve-wracking. I want you to feel comfortable, confident and at ease with your decision. I’d love to answer any questions you might have to help you better understand the home-buying process and get the ball rolling. Give me a call at [phone number]. Talk to you soon!

[signature]

Email (option 2)

[subject] Helpful home-buying guidelines!

Hi [lead],

I understand that the home-buying process can feel complicated, and there are certain things you should avoid. Your purchasing process will be far less stressful if you follow a few guidelines, which I was hoping to share with you. Give me a call at [phone number] and let’s chat!

[signature]

Text or video message (option 1)

Hi [lead]! Just checking in on your home search. Did you have any questions? I know of some exciting new listings that I think you’ll love. Interested in seeing them? Thanks! [name]

Text or video message (option 2)

Hi [lead]! It’s been awhile since we’ve talked. A lot is changing in your market, and I want to give you an update. Give me a call! Thanks.

Seller scripts

Phone message (option 1)

Hi [lead]! [name] here with [brokerage]. It’s been a while since we connected, but there are a lot of buyers out there looking for a home like yours. If you’re closer to selling or have any questions, give me a call and we’ll talk about how to get the better offer on your home. Remember, you can reach me at [phone number]. Talk to you soon. Thanks!

Phone message (option 2)

Hi [lead]! This is [name] with [brokerage]. I know you were considering selling your home in a few months, but the market has shifted since we last spoke, and I want to make sure you’re aware of what’s going on. If you’re interested, I’d love to share some information about the current market and the best options for sellers. Give me a call back at [phone number] and let’s talk.

Email (option 1)

[subject] Changes in the market that affect your home sale

Hi [lead,]

There have been some interesting developments in your local market lately, and they could directly impact the sale of your home. I’d love to discuss how we can get you the best deal in the current market. Do you have a few minutes for a chat? Give me a call at [phone number]. Talk to you soon!

[signature]

Email (option 2)

[subject] Helpful guidelines for selling your home

I understand that the process of selling your home can feel complicated, and there are certain things you should avoid.  The selling process will be far less stressful if you follow a few guidelines, which I was hoping to share with you. Give me a call at [phone number] and let’s chat!

[signature]

Text or video message (option 1)

Hi [lead]! Just checking in. Did you have any questions about potentially selling your home? I have some pointers to share about increasing the value before you go to market. Give me a call! Thanks! [name].

Text or video message (option 2)

Hi [lead]! It’s been a while since we’ve talked. A lot is changing in your market, and I want to give you an update.  Give me a call! Thanks.